Privacy Policy
Effective Date: May 21, 2025
About Us
This Privacy Policy describes how Verda House, LLC dba Align Medical Media ("Verda House," “Align Medical Media,” "we," "us," or "our") collects, uses, and discloses information when you use our websites, hosted patient education libraries, communication tools, and related services (collectively, the "Services").
Verda House, LLC
1095 Hilltop Dr #536
Redding, CA 96003
Email: [email protected]
Information We Collect
Information You Provide
We may collect information that you voluntarily provide to us, including:
- Name
- Email address
- Phone number
- Information submitted through contact forms
- Feedback, inquiries, or other communications you send to us
Information Submitted Through Patient Communication Services
Healthcare practices using our Services may provide patient contact information for the purpose of delivering educational materials and related communications.
This information may include:
- Patient email address
- Patient phone number
- Optional custom message entered by the healthcare practice
This information is used solely to deliver the requested communication and operate the service.
Automatically Collected Information
Our website hosting providers and service providers may automatically collect certain technical information when you visit our website, including:
- IP address
- Browser type
- Device information
- Pages visited
- Referring website information
- Usage and engagement information
We use this information to understand website usage, improve our Services, and maintain website security.
Cookies and Analytics
Our website and service providers may use cookies and similar technologies to improve functionality, analyze traffic, and better understand how visitors use our Services.
Analytics information may be collected by our website hosting provider and other service providers. This information is generally used in aggregate form and is not intended to identify individual users.
You can control cookies through your browser settings.
How We Use Information
We may use personal information to:
- Respond to inquiries and support requests
- Provide and improve our Services
- Deliver requested communications
- Operate hosted patient education libraries
- Monitor service performance and usage
- Generate aggregate usage reports for clients
- Protect the security and integrity of our Services
- Comply with legal obligations
Hosted Patient Education Services
We provide hosted patient education content and communication tools for healthcare practices.
We may collect aggregate usage information such as:
- Video views
- Page views
- Link clicks
- General engagement metrics
This information may be shared with the healthcare practice that subscribes to the service for reporting and service improvement purposes.
Important Notice Regarding Medical Information
Verda House, LLC is not a HIPAA-covered entity and does not enter into Business Associate Agreements (BAAs).
Healthcare practices using our Services are instructed not to submit protected health information (PHI), medical records, diagnoses, treatment information, insurance information, Social Security numbers, or other sensitive medical information through our platform.
Users should not include PHI or other sensitive medical information in messages sent through our Services.
Text and Email Communications
Patient contact information provided through our communication tools is used solely to deliver communications requested by the healthcare practice.
We do not use patient contact information for our own advertising or marketing purposes.
Patients should not send personal health information, medical questions, emergencies, or time-sensitive communications in response to messages sent through our Services. Responses may not be monitored or reviewed.
How We Share Information
We do not sell personal information.
We may share information with trusted service providers that assist us in operating our Services, including providers of:
- Website hosting
- Form collection
- Email delivery
- SMS delivery
- Analytics
- Technical infrastructure
Examples may include Tally and Brevo.
We may also disclose information:
- To comply with legal obligations
- To protect our rights or property
- In connection with a merger, acquisition, financing, or sale of assets
Data Retention
We retain personal information only for as long as reasonably necessary to operate our Services and fulfill the purposes described in this Privacy Policy.
Information submitted through our patient communication services, including patient email addresses, phone numbers, and custom messages, is generally removed from our systems on a quarterly basis unless a longer retention period is required for legal, security, or operational purposes.
We may retain anonymized or aggregated information that does not identify individual users.
Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
California Privacy Rights
California residents may request information regarding the personal information we maintain about them and may request correction or deletion of certain personal information, subject to applicable legal exceptions.
To submit a privacy-related request, contact us at:
Children's Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Verda House, LLC
1095 Hilltop Dr #536
Redding, CA 96003
[email protected]